Ryan Klooger: Three Reasons for Your E-Commerce Business Failure
- Ryan Klooger
- Apr 28, 2022
- 3 min read
There are several fundamentals you must master to be successful within the e-commerce industry. You can use Shopify to create your own online business, or you could sell on Amazon.com which is known as FBA, a form of drop shipping. If you don’t get things right in your online business, it can become terribly expensive to fix reoccurring issues. Therefore, researching and learning from those with experience is a must in order to be successful within this space.
While living by the philosophy, “If people want something, then they are going to find a way to sell those people what they want,” Ryan Klooger has risen up the ecommerce world ranks in the last two years. Mr Klooger started up a company with his high school friend Benjamin Aizik called RB Ecommerce and this has been around since January 2020.
co-directors of RB e-commerce, Ryan Klooger and Benjamin Aizik have generated over $2.5million in sales across several brands and enterprises due to the ever-growing practicality of purchasing products online. Online businesses have seen a surge in demand over the past two years and according to google trends have increased by over 600% since the pandemic started.
With their knowledge and experience, both Ryan & Ben are now giving back by assisting others in beginning their e-commerce adventure through one-on-one mentoring.
Ryan Klooger has vast experience with Shopify and all the technicality’s surrounding what apps to use and the format of websites to ensure a high conversion website. Ryan knows what works, but more importantly, he knows why your e-commerce business fails. Let’s go through 3 common reasons that Ryan observes time and again.
Your Unit Price is Excessively High
This one should go without saying, but you’d be amazed how often Ryan Klooger sees people get it wrong. Your e-commerce business may be failing because you are valuing your product at a higher amount then market price. In order to lower your cost price, it is a good idea to form some report with your supplier or shop around for another supplier who offers the same value at a lower price. Always find 3-5 suppliers before agreeing to someone.
Your Market is too Narrow
Product sales keep e-commerce shops afloat, and to create sales, Ryan Klooger suggests selling in a popular niche. If you trade in a low-demand niche, your sales will reflect this. That’s all there is to it. As a result, one issue you may face is selling in a low-demand niche. And, to be honest, there isn’t much you can do.
According to Ryan Klooger, the only thing you can do is introduce new products in high-demand niches. The product in a low-demand niche could be used as an upsell on your e-commerce store to raise the average order value. The essential takeaway here is always to launch solutions supported by data. You must constantly ensure a sizable and addressable market to target.
The Product Imagery is Inadequate
Customers shop with their eyes when they shop online. Buyers shop with their eyes. Ryan Klooger drives this point time and again. As a result, he insists that your hero picture and supporting product images must be of high quality. Consider this. Will you be able to purchase goods online if the photographs are blurry or appear to be fake? No!
You must invest money in product images. Ryan Klooger recommends hiring a fantastic photographer or 3D renderer to create unforgettable, crystal-clear photographs. You should also design your image sequence as if you were presenting a story presenting the hero image as the main attraction.
The other photos and infographics, on the other hand, are supporting actors attempting to persuade customers to buy your products. To summarize, running an e-commerce company is challenging. Still, it can be very profitable, exciting, delightful, and gratifying, provided the aforementioned pitfalls are avoided.
Note:
RB Ecommerce believes that mentorship is essential for acquiring the knowledge and techniques to grow an online career or business. And, because Ryan Klooger has years of expertise and a demonstrated track record of creating genuine income primarily via RB e-commerce, they’re in an ideal position to advise others.
For more information about Ryan Klooger visit:
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